Consumers may search online for 30 days, but buy close to what they found on...
Given the ease of online search, consumers can explore and discover hundreds of available items in any category. Retailers and advertisers are keen to influence the search and final purchase through...
View ArticleIt pays to go beyond the last word when advertising using Google AdWords
As search advertising gains share in advertising budgets, the decision on which keywords to bid on has gained in importance among marketers - both big and small. An often debated question is: Should...
View ArticleCarefully chosen wording can increase donations by over 300 percent
A forthcoming study in the INFORMS journal Marketing Science, based on the psychology of sympathy, shows that small changes in the wording of a fundraising letter can increase donations by over 300...
View ArticleSellers 3.5 times more influential than buyers in driving e-commerce platform...
E-commerce platforms, such as Uber and eBay, which link sellers and buyers, face the perennial dilemma of what is more lucrative, supporting the needs of the buyers or the sellers. The traditional...
View ArticleCan big data yield big ideas? Blend novel and familiar, new study finds
Struggling to get your creative juices flowing for a new idea or project? A study in an upcoming edition of the INFORMS journal Marketing Science sheds light on the secret sauce to developing creative...
View ArticleRoom upgrade programs can increase hotel profits up to 35 percent
With travelers spending more than $278 billion on accommodations in the U.S. last year, hotel chains that explore creative new ways to engage customers have the potential to significantly increase...
View ArticleOver 80 percent of online ad effect is on offline sales
According to a forthcoming study in the INFORMS journal Marketing Science online display ads can increase both online and offline retail sales, providing valuable insight for future marketing decisions.
View ArticleNew study finds price discounts may backfire when combined with large donations
Providing consumers the opportunity to feel altruistic by donating a portion of the purchase price to a charity is an effective way for businesses to drive sales, as is providing items and services at...
View ArticleWhen firms and customers share social responsibility, profits rise but...
Firms sharing social responsibility for the social good with customers is generally seen as a win-win - more patronage from socially responsible customers and larger benefits to society. A forthcoming...
View ArticlePaying online community members to write product reviews backfires badly: study
Online user reviews have become an essential tool for consumers who increasingly rely on them to evaluate products and services before purchase. The business models of online review platforms such as...
View ArticleGenerous health insurance plans encourage overtreatment, but may not improve...
Offering comprehensive health insurance plans with low deductibles and co-pay in exchange for higher annual premiums seems like a good value for the risk averse, and a profitable product for insurance...
View ArticleNew study shows important economic contributions of H-1B visas
A new study in the INFORMS journal Management Science shows that the U.S. economy is strengthened by H-1B visa holders who fill key roles in enhancing organizations and supplementing the work of their...
View ArticleNew study shows setting stretch goals can undermine organizational performance
While the general consensus regarding stretch goals is that they boost drive, innovation, and improve organizational performance, new research in the INFORMS journal Organization Science shows that...
View ArticleNew research finds CEOs who appear on CNBC can see their pay rise over...
New research that examined 4,452 CEOs from 2,666 U.S. firms, as well as 104,129 news articles and 6,567 CNBC interviews, found that CEOs who appeared in CNBC interviews could expect their compensation...
View ArticleHow to grow a premium brand without killing its cachet? Outlet stores can help
Managers of premium brands face a perennial dilemma. How do you grow a premium brand without killing its soul - the unique brand cachet that attracts its core high price paying customers - even as you...
View ArticleStrong friendships among women in the workplace reduce conflict, according to...
According to a new study in the INFORMS journal Organization Science, when employers foster an office environment that supports positive, social relationships between women coworkers, especially in...
View ArticleNew study provides BRCA mutation carriers guidance for when surgery has...
Of the women who carry the mutated BRCA1/2 genes, 45-65 percent will develop breast cancer, and 15-39 percent will develop ovarian cancer in their lifetimes. Many women, especially those who have...
View ArticleSunny, rainy, or cloudy: New study shows how weather impacts response to...
Among the many factors that impact digital marketing and online advertising strategy, a new study in the INFORMS journal Marketing Science provides insight to a growing trend among firms and big brands...
View ArticleGaining distribution in small retail formats bring big payoffs even for major...
Small formats with limited assortments like Save-A-Lot and Aldi and neighborhood stores like Target Express have been growing recently in popularity in the United States and around the world. For...
View ArticleWhen it comes to looking for jobs, it's not how many you know, but how well...
While online networking sites enable individuals to increase their professional connections, to what extent do these ties actually lead to job opportunities? A new study in the INFORMS journal...
View ArticleLiar, liar, pants on fire! Groups lie more than individuals, according to new...
Do you pride yourself on being an honest person? Even individuals who have a proven track record of honest behavior are no match for the potentially negative influences present in a group dynamic,...
View ArticleWant to improve your business's online ratings? Make sure to respond to reviews
Can responding to online reviews improve a business' online reputation? According to a forthcoming study in the INFORMS journal Marketing Science, a leading academic marketing journal, management...
View ArticleShe loves me, she loves me not: The analytics behind finding true love with...
Looking for love online? You are not alone. Nearly 50 percent of the American public knows someone who has used an online dating site and 5 percent of Americans who are married or in committed...
View ArticleCalorie postings on menus cause more health mentions in online restaurant...
In 2008, New York City mandated all chain restaurants to post the calories of items on their menus. The intent was to induce consumers to choose healthier items in the restaurant.
View ArticleRaging Bull: First study to find link between testosterone and stock market...
In the U.S. today, the majority of professional stock market traders are young males and new evidence suggests biology strongly influences their trading behavior. According to a new study in the...
View ArticleThe hidden cost of crime: Tanzanians pay as much as 7 percent to protect...
"Mobile money," a checking account attached to a mobile phone number, has revolutionized the financial lives of millions of people in many developing countries without access to a banking...
View ArticleNew study finds artwork is worth 35 percent less when created by 'tortured'...
The term 'tortured artists' has been used to describe some of history's greatest painters, from Vincent Van Gogh and Henri de Tolousse-Lautrec to Pablo Picasso and Jackson Pollock. They are credited...
View ArticleResearchers develop new model to predict which universities student athletes...
With revenue from college football at an unprecedented $3.4 billion annually, universities across the country invest tens of millions each year in recruitment efforts to attract high school athletes to...
View ArticleMusic streaming sites benefit indie singers at the expense of top 100 artists
While free or low cost music streaming sources like Spotify decrease the use of paid music platforms, such as iTunes, a new study in the INFORMS journal Marketing Science, shows they significantly...
View ArticleOnline sponsored ad ban has limited impact on consumer access to foreign...
As American consumers turn to online search engines for cheaper prescription drugs from foreign pharmacies, safety and quality concerns arise. In 2010, under compulsion from the Department of Justice,...
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